Portfolio of Cold Sales Campaigns

This building supplies merchant, based on the outskirts of Bristol, wanted to grow relationships with local contractors rather than rely on walk-in trade. Over a twelve-week programme, two of our callers worked through a list of 400 registered building firms.

Calls focused on introducing account terms and inviting contractors to a site visit with the client's sales representative. Weekly call logs and appointment counts were shared every Friday, allowing the client to plan rep visits in advance.

An accounting practice near Clifton asked for support ahead of the tax year-end period. We drafted a call script that referenced upcoming filing deadlines and ran outreach to small limited companies within a 15-mile radius of the practice.

Calls were timed for weekday mornings to reach business owners before their working day filled up. Booked consultations were logged directly into the client's own diary system after each successful call.

Before calling could start, we compiled a list of 250 facilities managers responsible for office parks across the Bristol area. The client, a commercial cleaning company, had no existing prospect database for this segment.

Once the list was built, a six-week calling cycle followed, with warm contacts passed directly to the client's estimator for site surveys and quotes. Call notes included building size and current contract renewal dates where available.

A security systems installer had a backlog of customer records dating from 2019 to 2022 that had gone cold. Rather than chase entirely new leads, the client asked us to reconnect with these 180 dormant accounts.

Calls checked on the condition of installed alarm and CCTV systems and offered a maintenance inspection. A portion of contacted accounts signed new annual service contracts as a direct result of the calls.

A local IT support provider wanted a combined outreach approach: an introductory email followed by a phone call within 48 hours if there was no response. We managed both stages of this sequence over a 90-day period.

Throughout the project we tracked which subject lines and call timings led to booked demos, adjusting the sequence roughly every three weeks based on what the data showed.

A freight brokerage working with businesses near the docks and industrial estates around Avonmouth needed a way to reach new shippers without relying only on existing contacts. We ran structured outbound calls over an eight-week period.

Each qualified conversation was scheduled directly into the calendar of the client's sales director, with a short briefing note attached covering shipment volumes and current carrier arrangements mentioned during the call.

A commercial insurance broker wanted to compare two different call openings before settling on one for a larger campaign. We split a list of 300 small businesses into two even groups and ran both scripts in parallel over four weeks.

Results were reported per script version, covering the number of call-backs booked and the average call length, giving the broker a clear basis for choosing which approach to scale up.

A bespoke joinery workshop in Bristol wanted to build up trade account customers among local builders and architects rather than depend solely on individual commissions. We called a curated list of 150 relevant firms across the Bristol area over six weeks.

Calls introduced trade pricing and invited firms to visit the workshop counter. Weekly summaries tracked how many visits were arranged and which trades showed the strongest response.